Customer acquisition & retention solutions

Demand Generation

Delivering top-line growth through i-CARS framework

Intelligent demand generation programs are defined, designed & implemented through our propreitory i-CARS (Intelligent Customer Acquisition Retention Solution) framework. It is a comprehensive solution that delivers a customized 360° marketing strategy and related outcomes for global enterprises.

Key facts:

i-CARS framework enabled demand generation programs give an edge to Fortune 500 companies in generating and converting MQLs (Marketing Qualified Leads) & SQLs (Sales Qualified Leads) into revenues. This end-to-end solution customizes campaign to focus on the buyer demographics, right outreach, follow-up and driving deal closures. It has enabled global clients to increase the ROI on leads and reduce sales cycle time.

Delivering the solution –

Our proprietary i-CARS framework is based on a toll-gate driven phased approach.

Phase 1 – Define

Client needs are defined to identify and strategize the right demand generation campaign. At this stage, unique buyer profiles are created on the basis of region, demographics, industry and target market. It enables businesses to identify the right contacts in the target market.

Phase 2 – Validate

Our analytics team studies the information captured in the define phase. A team of research experts add a layer of intelligence by identifying key geographies, titles, market drivers, opportunities and more as per campaign output requirement. This is to align the campaign strategy to the desired outcomes. The information is validated and sent for client acceptance. This phase fine-tunes the marketing campaign by uncovering hidden sales opportunities.

Phase 3 – Design

A campaign calendar is designed before the launch. The calendar includes all aspects of demand generation activities. This phase makes it possible to avoid campaign conflicts and improve engagement and conversions across channels.

i-CARS enables a higher ROI through conversion of leads into final deals. Using robust data analytics methods, it ensures minimum time lag between demand generation and deal closure.

Regular support at every stage of the lead lifecycle ensures higher involvement with prospects and higher chances of deal closure.

Case studies

Customer testimonials

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