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Frequently
Asked Questions (FAQs)

Frequently Asked Questions (FAQs)

All you wanted to know about Datamatics Business Solutions, Demand Gen, Data Solutions, Marketing Services and more.

Your questions answered – with clarity, confidence, and credibility. 

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B2B MARKET RESEARCH

What type of market research services do you offer?

We provide GTM Strategy, TAM analysis, competitive benchmarking, buyer journey mapping, market entry insights and custom intelligence for effective decision making.

Our methodology combines different platforms, which includes leading industry sources.

Absolutely. Every study is tailored by vertical, geography, buyer persona, and campaign goal, ensuring direct business impact.

You get interactive reports and executive summaries, and raw data (on request). All of these are presentation-ready for internal or client-facing use.

DATA SOLUTIONS

How accurate is your B2B data?

We maintain 95%+ data accuracy using our AI-powered DataLabs platform, further enriched by human verification and compliance protocols. Every record is deduped, validated, and scored before delivery.

Yes. We have access to our proprietary 230M+ contacts across 120+ countries and 32M+ company profiles. These are further segmented into 40+ industries, titles, regions, revenue, and more.
Absolutely. We specialize in custom enrichment, context-aware cleansing, and intent-based augmentation using API integrations or batch processing.

Our processes are GDPR, CAN-SPAM, and CCPA compliant. We follow strict permission-based data practices and documentation

Our data refresh cycle is continuous, with high-value segments refreshed in real-time or within 30-day intervals depending on client SLAs.

DEMAND GENERATION SERVICES

What channels do you use for demand generation?

We activate multi-channel programs including but not limited to content syndication, emails, webinars, partner campaigns. All of our campaigns are supported by AI-led scoring and analytics.

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Both. We deliver MQLs, BANT-qualified leads, and sales-ready leads using firmographic, intent, and behavioral filters tailored to your ICP.

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Yes. We provide real-time dashboards, weekly reports, and source-level attribution to monitor engagement, conversion, and ROI.

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Using intent signals and AI-based mapping, we identify buying committee members, influencers, and decision-makers. We ensure engagement with 2 stakeholders per opportunity on average.
Yes. Our ABM-aligned workflows allow for close integration with SDRs and AEs. Leads are passed in your CRM/MAP or via structured reporting.

OUTSOURCED MARKETING SERVICES

What services fall under outsourced marketing?

We provide skilled and certified end-to-end marketing operations: strategy, content creation, email execution, campaign design, analytics, web development, and appointment setting – on your tech stack.
Yes. We support Salesforce, HubSpot, Pardot, Marketo, and others. Our teams are platform-certified and integrate into your workflows.
Our model is remote-ready and globally distributed, ensuring 24/5 support across time zones. We also offer dedicated resources with SLAs.
Yes. Our appointment setting as a service delivers AI-augmented appointment funnels that improve conversion speed by up to 40%
You’ll have a dedicated account manager, structured weekly syncs, performance dashboards, and collaboration tools to ensure full visibility.

GENERAL & ENGAGEMENT-RELATED

How fast can we launch after onboarding?

Most clients go live within 2–3 weeks, depending on scope and readiness of assets and systems.
We customize for scale. Whether it’s a 1-month pilot or multi-year retainer, we tailor scope based on your pipeline goals.
We work with SaaS, Tech, BFSI, Consulting, Manufacturing, Marketing & Advertising, and more. Our sector-specific playbooks ensure relevance and faster go-to-market.
Each service line has SOPs, SLAs, and QA audits. We blend AI-automation with human review to ensure output meets your standards.
Absolutely. Whether it’s design alignment, messaging refinement, or content localization, we function as an extension of your team.

SECURITY, COMPLIANCE & GEOGRAPHIES

Is client data safe with Datamatics?

Yes, with robust data security protocols, compliance certifications, and strict controls to ensure privacy and integrity.
We serve clients worldwide, with significant presence in North America, Europe, UK, APAC, and beyond.
Yes, We partner with agencies for white-label solutions, supporting them in client delivery and operations.

ARTIFICIAL INTELLIGENCE

How do you use AI in its services?

We leverage artificial intelligence (AI) across all of our offerings, including data cleansing, lead scoring, and marketing automation to drive better accuracy, efficiency, and insights.

We adhere to GDPR, CCPA, and other global data privacy laws, and employ human oversight alongside AI algorithms to ensure ethical, accurate, and fully compliant results.
Absolutely. AI automates segmentation, prioritizes high-potential leads, and streamlines follow-ups for more effective and efficient demand generation.
AI reduces manual effort by automatically updating, validating, and enhancing records, leading to cleaner data, more accurate targeting, and improved decision-making.
Our AI tools support multiple languages, helping clients access insights from global markets.

Our AI and machine learning models are updated regularly to incorporate fresh data, enhance accuracy, and adapt to changing market conditions.

Still Have Questions?

Write to us at marketing@datamaticsbpm.com or schedule a call with our team.

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Raajiv K Sachdeva - Executive Vice President (Operations)

Raajiv K Sachdeva

Chief Operating Officer

Raajiv manages worldwide operations for all key service lines including Customer Acquisition & Retention Solutions, B2B Data Solutions, Business Research & Analysis, Corporate Finance & Accounting, Book Keeping & Taxation and Customer Experience Management.

He has over 20 years of industry knowledge in end-to-end Business Process Operations and consultative selling across the US, UK, Philippines and India.  He has played a pivotal role in offshore delivery of multiple business units for large accounts, which has resulted in significant growth, revenue and market share. Raajiv has held leadership positions at Sitel, Affinity Express and Genpact.

Raajiv is a Commerce graduate from Kolkata University and has done an Organizational Leadership Management program from Harvard Business School.

Ashish Gupta

Sr. Vice President – Finance & Accounts (BU)

Ashish heads the Finance & Accounts operations portfolio. He has overall 22 years of experience into managing various verticals under F&A including, Accounts Payable, Accounts Receivables, Treasury and Cash/ Bank Management, Report and Closing, Automation and Controls, Fixed Assets and Project Accounting. He is a seasoned Operations, Solutions & Transition leader with a proven track record to lead, motivate and manage large teams. 

His last stint was with Ocwen Financial, prior to which he has worked with large organizations like Genpact, Igate, Oracle and American Express.

Ashish holds a Post-Graduation Diploma in Financial Management and is a MBA with specialization in Finance from IGNOU University.
Loly Vadassery​ - Chief Human Resources Officer

Loly Vadassery​

Chief Human Resources Officer

Loly’s experience of over 2 decades in HR spans across Strategic HR, Culture Transformation, Organization Development, Organization Design and Leadership Development. As a strategic business partner, coupled with business understanding, people skills and strategic thinking, she is the Coach to the Leadership team. She has been with Datamatics for over 12 years (across two stints).

Prior to Datamatics, she held Leadership roles at major enterprises like Core Education & Technologies Ltd., Cirrus Technologies and Geodesic in the IT/Education space.

Loly holds a Post Graduate Diploma in Human Resources Management from Symbiosis (Pune), M.Sc. in Psychotherapy & Counselling from the Institute of Psychotherapy & Management Sciences (Mumbai). She also holds a Results Coach Certification (ICF accreditation) from the Neuroleadership Institute.  She was awarded as a Finalist in the LinkedIn Conscious Business Leadership Awards in May 2016 and also featured as a Thought Leader in the LinkedIn Annual Coffee Table book in January 2017.
Maneesh Garg - Sr. Vice President (Corporate Finance, Accounts & Legal)

Maneesh Garg

Sr. Vice President – Corporate Finance, Accounts & Legal

Maneesh heads the Corporate Finance function. He is responsible for overall Financial and Business Planning, Performance Monitoring, Financial Forecasting, Analysis, Taxation, Procurement and Cash Flow Management.

Maneesh has more than 13 years of experience in the Business Process Management industry. Prior to his present tenure, he has worked with Genpact, Aegis (Essar group enterprise) and Aditya Birla Minacs, where he handled several key financial functions including Corporate Strategy, Mergers & Acquisitions, Financial Planning and Analysis. During his tenure with Aegis, he played an important role in the divestment of US and Philippines business.

Maneesh is a qualified Chartered Accountant.
Jayram Iyer - Vice President (Information Technology)

Jayram Iyer

Vice President – Information Technology

Jayram heads the Information Technology function. He has over 25 years of rich experience in successfully directing and leading key initiatives for Business & Operational Transformation, IT Transformation, Solutions and Consulting, IT Infrastructure, Analytics & Automation across Customer Experience and Service domain for industry verticals.  

His last stint was with Aegis Customer Support Services. Prior to which he has worked for organizations such as Conneqt Business Solutions (Formerly known as Tata Business Support Services), Hinduja Group and PCS Industries.

He is a Commerce Graduate from the University of Mumbai.

Harsha Pai​

Chief Executive Officer

Harsha is responsible for the global strategic direction and creating a vision for success.

He has over 25 years of experience in the BPO, ITO & Consulting domain. His cross-industry experience spans diverse service lines, such as BI & Analytics, F&A, SCM, Customer Management Operations, etc. Prior to Datamatics, he was part of the Senior Leadership team in the Business Services division of HCL. In his career, he has held Leadership positions at top companies including WNS, Intelenet, Citicorp, HSBC etc.

Harsha is a Gold medallist in MBA from Somaiya Institute, Mumbai.

Siddharth Kanodia​​​

Sr. Vice President – Business Strategy

As Sr. Vice President – Business Strategy, Siddharth plays a crucial role in defining the Company’s strategic vision, whilst facilitating the Company’s entry into new markets/new verticals and devising global growth strategy including Mergers & Acquisitions. 

He has over 14 years of Marketing and Banking experience in India, Australia and Singapore and has worked with Standard Chartered Bank, Singapore in their Corporate Advisory Division.

Siddharth has completed his MBA from the University of Queensland, Australia.

Nishant Kanodia​

Director

Nishant is a member on the Board of Directors. Before Datamatics, he was with Bearing Point, USA where he provided strategy consulting to large financial institutions.

Nishant has done his MBA in Finance with a double major in  Business Strategy from the renowned Wharton Business School, USA. He has also been awarded the Golden Alumni Award from H.R. College, India from where he received his Bachelor’s Degree in Commerce.

Nishant is a member of the Mumbai Chapter of the Entrepreneurs Organization (EO) and Young President Organization (YPO).

Yogendra Kanodia

Chairman and Managing Director

Mr. Kanodia joined Datamatics Business Solutions Ltd (earlier known as Datamatics Financial Services Ltd.)  in 1985, after spending over 10 years in leadership positions at Wipro and Parle with forte in Marketing and Corporate Management. Under his visionary leadership, the Company has been achieving significant growth in the global BPM space, and has become one of the market leaders in the Demand Generation and Sales Acceleration business.

He is a B.Tech from the Indian Institute of Technology (IIT) – Bombay, and also holds a Master’s in Business Administration from the Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai.

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