When a major U.S.-based technology company operating in the Banking and Telecommunication space realized their partner ecosystem was underperforming, they knew it was time for a change.

Despite having a wide network of partners across North America and EMEA, the client faced scattered engagement, low-quality leads, and poor contribution to the sales pipeline. Without co-branded initiatives or targeted outreach, their brand visibility and partner trust were slipping fast.

That’s where Datamatics stepped in.

We built a partner marketing program that ensured that we delivered high-quality, sales-ready leads while bringing structure and strategy to the partner network. The outcome? Over 2,000 qualified leads and a 60% boost in pipeline contribution.

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