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Maximize Your
Partner Marketing Impact

Transform your partner ecosystem into a revenue-generating powerhouse

Partner Marketing Services

In today’s interconnected business landscape, strategic partnerships are crucial for sustainable growth. At Datamatics, we’ve mastered the art of partner marketing, delivering over 500K qualified leads annually through our proven partnership programs. Our expertise in B2B technology, combined with data-driven methodologies, enables us to create targeted strategies that transform partnerships into profitable revenue streams.

Let us elevate your partner engagement and build a high-converting lead pipeline that drives mutual success.

Comprehensive Partner Marketing Solutions.

Explore our integrated suite of services designed to optimize every aspect of your partner marketing strategy.
Content Syndication
Content Syndication

Expand your market reach and establish authority through strategic content syndication. Our proven 4C methodology (Consent to Content to Conversation to Conversion) drives meaningful engagement and generates qualified leads by:

  • Targeting key decision-makers and influencers across your partner ecosystem
  • Enhancing your existing B2B demand generation initiatives
  • Delivering compelling content that resonates with your target audience
Amplify Your Market Presence
Partner-Plus Lead Generation
Partner-Plus Lead Generation

Accelerate your sales pipeline with our BANT-qualified Partner-Plus Leads program. We deliver prospects pre-qualified based on Budget, Authority, Need, and Timeline, enhanced with custom qualification questions for deeper insights:

  • Premium BANT-Qualified Leads aligned with your sales criteria
  • Customized qualification process for enhanced lead quality
  • Detailed prospect insights for improved conversion rates
Generate High-Quality Leads
Strategic Appointment Setting
Strategic Appointment Setting

Connect with decision-makers through our expert appointment setting services. Our specialized team leverages industry expertise and advanced engagement techniques to:

  • Book qualified appointments with high-intent prospects
  • Provide comprehensive lead nurturing
  • Deliver end-to-end telemarketing and event support
Book Quality Appointments
Partner Webinar Programs
Partner Webinar Programs

Drive engagement and lead generation through our innovative webinar formats:

  • 360View Events: Collaborative web talk shows featuring multiple partners
  • Spotlight Events: Customized partner webinars with expert analyst moderation
Launch Impactful Webinars
Strategic Partner Recruitment
Strategic Partner Recruitment

Build and nurture relationships with partners that complement your offerings and drive mutual growth. Our focus on strategic partner development ensures sustainable revenue growth:

  • Identify and engage high-potential partners aligned with your business objectives and market strategy
  • Develop structured onboarding and enablement programs to accelerate partner success
  • Drive continuous engagement through targeted campaigns and performance monitoring
Expand Your Partner Network

Accelerating Top-Line Growth.

Convert MQLs, SQLs, and HQLs into Revenue Through Strategic B2B Content Syndication.

Content Syndication
Solutions

Establish thought leadership through targeted content delivery to capture relevant market mindshare.

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Highly Qualified
Leads

Develop high-caliber, BANT-qualified leads that quickly convert into successful business deals.

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B2B Appointment
Setting

Secure valuable face-time with key decision-makers, creating direct pathways to meaningful sales conversations.

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Account-Based
Marketing

Generate sustainable and scalable growth from existing accounts and loyal customer relationships.

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Content Syndication
Solutions

Establish thought leadership through targeted content delivery to capture relevant market mindshare.

Read More

Highly Qualified
Leads

Develop high-caliber, BANT-qualified leads that quickly convert into successful business deals.

Read More

B2B Appointment
Setting

Secure valuable face-time with key decision-makers, creating direct pathways to meaningful sales conversations.

Read More

Account-Based
Marketing

Generate sustainable and scalable growth from existing accounts and loyal customer relationships.

Read More

Our Thought Leadership.

Datamatics blog showcases best practices, key insights and thought leadership nuggets on data driven marketing, business intelligence, market research and CPA best practices, enabled by the latest technology trends.

Why BANT Qualified Leads Convert Faster: A Guide to Smarter Pipeline
  • B2B Demand Generation

Why BANT Qualified Leads Convert Faster: A Guide to Smarter Pipeline

  • 11 min read
The Modern B2B Demand Generation Framework: A Practical Guide for 2026
  • B2B Demand Generation

The Modern B2B Demand Generation Framework: A Practical Guide for 2026

  • 12 min read
BANT Qualified Leads: Are They Still Relevant in 2026?
  • B2B Demand Generation

BANT Qualified Leads: Are They Still Relevant in 2026? 

  • 6 min read
The Ultimate Buyer’s Guide: Choosing B2B Demand Generation Services for Mid-Market & Enterprise
  • B2B Demand Generation

The Ultimate Buyer’s Guide: Choosing B2B Demand Generation Services for Mid-Market & Enterprise

  • 12 min read
How to Scale Demand Generation Services for IT Companies in 2026
  • B2B Demand Generation

How to Scale Demand Generation Services for IT Companies in 2026

  • 11 min read
blog-Why Multi-Channel Demand Generation Drives Pipeline (1)
  • B2B Demand Generation

Why Multi-Channel Demand Generation Drives Pipeline Growth?

  • 10 min read

The Datamatics Difference.

Your Trusted Partner in B2B Lead Generation.

0 MN+

Qualified Leads Generated

0 MN+

Business Interactions Facilitated

0 +

Global Clients Served

5 MN+

Qualified Leads Generated

50 MN+

Business Interactions Facilitated

500 +

Global Clients Served

Testimonials.

Our work consistently delivers results, but don’t just take our word for it. Hear directly from our clients about the impact of our strategic partnership and the value we bring to their businesses.

testimonails
"Datamatics has transformed our marketing efforts with their blended lead gen approach. Their multi-touch campaigns with curated content have delivered over 300 BANT qualified leads. The result is a high-quality sales pipeline with tangible business growth and increased revenues."
Silvia BitchkeiDemand Generation Manager,
Field Effect Software Inc.
"We are in a business that changes continuously, where our goalposts keep shifting. In this scenario, our current database became large and complex. That’s when we decided to approach Datamatics Business Solutions and clear up the clutter. We now get more value from our data and are able to take smarter business decisions."
Data Marketing ManagerLeading Marketing Automation Company
"We generated more than a million records over a decade. Our database had so much unstructured data that we just couldn’t leverage it for the business. Datamatics Business Solutions took very little time to design an intelligent database management system for us. They were happy to make all the customizations that we needed. It was truly a phenomenal achievement!"
Head DatabaseData Intelligence & Marketing Advisory Firm
"We wanted to make an informed entry into the CINVETS market. Datamatics analyzed our functional areas and process competencies to understand our unique requirement. Thanks to their extensive research and business intelligence solutions, we could successfully enter the market and obtain significant mindshare within 5 months."
VP – Corporate StrategyA Fortune 500 Company catering to global markets
"Our product portfolio was not in tune with the growth goals of 2020. We were in search of a partner who could help us reinvent our innovation strategy. Datamatics supported us with market and competitor insights that helped us create a focused product portfolio. We now have a well thought out program to meet our growth objectives."
Head of Product DevelopmentLeading US based Chemical Company
Let's Grow Together. Let's Grow Together. Let's Grow Together. Let's Grow Together.Let's Grow Together. Let's Grow Together.Let's Grow Together. Let's Grow Together.Let's Grow Together. Let's Grow Together.

Talk to your growth consultant

Raajiv K Sachdeva - Executive Vice President (Operations)

Raajiv K Sachdeva

Chief Operating Officer

Raajiv manages worldwide operations for all key service lines including Customer Acquisition & Retention Solutions, B2B Data Solutions, Business Research & Analysis, Corporate Finance & Accounting, Book Keeping & Taxation and Customer Experience Management.

He has over 20 years of industry knowledge in end-to-end Business Process Operations and consultative selling across the US, UK, Philippines and India.  He has played a pivotal role in offshore delivery of multiple business units for large accounts, which has resulted in significant growth, revenue and market share. Raajiv has held leadership positions at Sitel, Affinity Express and Genpact.

Raajiv is a Commerce graduate from Kolkata University and has done an Organizational Leadership Management program from Harvard Business School.

Ashish Gupta

Sr. Vice President – Finance & Accounts (BU)

Ashish heads the Finance & Accounts operations portfolio. He has overall 22 years of experience into managing various verticals under F&A including, Accounts Payable, Accounts Receivables, Treasury and Cash/ Bank Management, Report and Closing, Automation and Controls, Fixed Assets and Project Accounting. He is a seasoned Operations, Solutions & Transition leader with a proven track record to lead, motivate and manage large teams. 

His last stint was with Ocwen Financial, prior to which he has worked with large organizations like Genpact, Igate, Oracle and American Express.

Ashish holds a Post-Graduation Diploma in Financial Management and is a MBA with specialization in Finance from IGNOU University.
Loly Vadassery​ - Chief Human Resources Officer

Loly Vadassery​

Chief Human Resources Officer

Loly’s experience of over 2 decades in HR spans across Strategic HR, Culture Transformation, Organization Development, Organization Design and Leadership Development. As a strategic business partner, coupled with business understanding, people skills and strategic thinking, she is the Coach to the Leadership team. She has been with Datamatics for over 12 years (across two stints).

Prior to Datamatics, she held Leadership roles at major enterprises like Core Education & Technologies Ltd., Cirrus Technologies and Geodesic in the IT/Education space.

Loly holds a Post Graduate Diploma in Human Resources Management from Symbiosis (Pune), M.Sc. in Psychotherapy & Counselling from the Institute of Psychotherapy & Management Sciences (Mumbai). She also holds a Results Coach Certification (ICF accreditation) from the Neuroleadership Institute.  She was awarded as a Finalist in the LinkedIn Conscious Business Leadership Awards in May 2016 and also featured as a Thought Leader in the LinkedIn Annual Coffee Table book in January 2017.
Maneesh Garg - Sr. Vice President (Corporate Finance, Accounts & Legal)

Maneesh Garg

Sr. Vice President – Corporate Finance, Accounts & Legal

Maneesh heads the Corporate Finance function. He is responsible for overall Financial and Business Planning, Performance Monitoring, Financial Forecasting, Analysis, Taxation, Procurement and Cash Flow Management.

Maneesh has more than 13 years of experience in the Business Process Management industry. Prior to his present tenure, he has worked with Genpact, Aegis (Essar group enterprise) and Aditya Birla Minacs, where he handled several key financial functions including Corporate Strategy, Mergers & Acquisitions, Financial Planning and Analysis. During his tenure with Aegis, he played an important role in the divestment of US and Philippines business.

Maneesh is a qualified Chartered Accountant.
Jayram Iyer - Vice President (Information Technology)

Jayram Iyer

Vice President – Information Technology

Jayram heads the Information Technology function. He has over 25 years of rich experience in successfully directing and leading key initiatives for Business & Operational Transformation, IT Transformation, Solutions and Consulting, IT Infrastructure, Analytics & Automation across Customer Experience and Service domain for industry verticals.  

His last stint was with Aegis Customer Support Services. Prior to which he has worked for organizations such as Conneqt Business Solutions (Formerly known as Tata Business Support Services), Hinduja Group and PCS Industries.

He is a Commerce Graduate from the University of Mumbai.

Harsha Pai​

Chief Executive Officer

Harsha is responsible for the global strategic direction and creating a vision for success.

He has over 25 years of experience in the BPO, ITO & Consulting domain. His cross-industry experience spans diverse service lines, such as BI & Analytics, F&A, SCM, Customer Management Operations, etc. Prior to Datamatics, he was part of the Senior Leadership team in the Business Services division of HCL. In his career, he has held Leadership positions at top companies including WNS, Intelenet, Citicorp, HSBC etc.

Harsha is a Gold medallist in MBA from Somaiya Institute, Mumbai.

Siddharth Kanodia​​​

Sr. Vice President – Business Strategy

As Sr. Vice President – Business Strategy, Siddharth plays a crucial role in defining the Company’s strategic vision, whilst facilitating the Company’s entry into new markets/new verticals and devising global growth strategy including Mergers & Acquisitions. 

He has over 14 years of Marketing and Banking experience in India, Australia and Singapore and has worked with Standard Chartered Bank, Singapore in their Corporate Advisory Division.

Siddharth has completed his MBA from the University of Queensland, Australia.

Nishant Kanodia​

Director

Nishant is a member on the Board of Directors. Before Datamatics, he was with Bearing Point, USA where he provided strategy consulting to large financial institutions.

Nishant has done his MBA in Finance with a double major in  Business Strategy from the renowned Wharton Business School, USA. He has also been awarded the Golden Alumni Award from H.R. College, India from where he received his Bachelor’s Degree in Commerce.

Nishant is a member of the Mumbai Chapter of the Entrepreneurs Organization (EO) and Young President Organization (YPO).

Yogendra Kanodia

Chairman and Managing Director

Mr. Kanodia joined Datamatics Business Solutions Ltd (earlier known as Datamatics Financial Services Ltd.)  in 1985, after spending over 10 years in leadership positions at Wipro and Parle with forte in Marketing and Corporate Management. Under his visionary leadership, the Company has been achieving significant growth in the global BPM space, and has become one of the market leaders in the Demand Generation and Sales Acceleration business.

He is a B.Tech from the Indian Institute of Technology (IIT) – Bombay, and also holds a Master’s in Business Administration from the Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai.

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