In a world driven by data, the stark reality is that most modern enterprises still do not have a data health check strategy in place. As annoying as it may be, data decay is inevitable, thanks to the constantly changing B2B landscape. Just as with anything else, the bad data too has a severe impact on business processes. From marketing, demand generation, and customer engagement to sales, lack of data enrichment solutions and data cleansing solutions can impact the business revenues and could run deeper into your CRM systems, eroding the growth and efficiency of your business processes.
As the size of database multiplies the chances of that data becoming obsolete or redundant. Thus, having complete, accurate, and consistent data is exceptionally vital for your prospecting and customer retention efforts. Our CRM data cleansing solutions integrates with all the top CRM tools, including Salesforce.com, Microsoft Dynamics CRM, Sugar CRM, SAP CRM, Oracle CRM, ZOHO CRM, Marketo Etc. to deliver the most accurate data and let you achieve unparalleled data quality.
Right data at right place.
Get a single view of the customer to derive optimal value out of your data.
We live in a data-driven era where data keeps growing, and customer information continuously changes. Data needs utmost attention in sales, marketing, and customer services, where relationships matter the most. Regular data health checks, data enrichment solutions and data quality management solutions have become imperative for successful campaigns. Since the quality of data records is vital to business performance, single view of customer now becomes a determining factor for advanced decision making and accelerating sales-marketing efforts.
What creates a bad CRM data?
Contact moves on from a company or a location
CRM integration with web-forms and gated content
List imports from 3rd party brokered data or legacy CRM
Data inherited as a result of acquisition or merger
Missing fields or users avoiding standard inputs
Our comprehensive CRM data quality services along with the data cleansing solutions analyze, clean, enhance and monitor your data to maintain a single customer view (SCV) and keep it active during its entire life cycle. We offer data enrichment solutions with numerous custom matching rules to identify anomalies, merge or remove duplicates automatically based on your company’s unique needs. With our structured data cleansing solutions you get actionable, accurate and compliant B2B database with over 50 unique values per contact record. You can use it to identify your next target prospects, enrich leads or strategic analysis and translate bad data into new business opportunities.
Optimize CRM Usage
Maximize CRM adoption among users with our CRM data quality services
Enhance Engagement
Enhance customer connect rate with near-zero email bounce backs
Optimize Cost
Cut down on recurring sales & marketing spend and optimize ROI
Enhance Personalization
Empower your GTM campaigns with ideal customer profiles
Real-time data enhancement.
Steer your B2B sales and marketing campaigns with our data quality management services and unmatched data cleansing solutions.
The customer data within any organization is constantly growing, without realizing the value when it is fresh, or the problems when it starts decaying. Data decay is a widely overlooked aspect across organizations. Facts say that more than 1/3rd of B2B contact database decays year on year, just another reason why most data experts spend 60% of their effort on fixing data than monetizing it.
For B2B sales and marketers fixing data means losing precious marketing dollars behind every unsuccessful campaign or a pointless attempt to convert information into revenue. Overlooking data decay as an organization could have a severe impact on the outcomes of your marketing campaigns and the revenue streams. This is why timely data health checks are beneficial.
What leads to data decays & disparity?
Inorganic data originating from multiple sources like subscriptions, acquisition, consolidation, brokered data & research
Unutilized or inactive data sourced from marketing activations like webinars, surveys, events, content syndication & gated online content
Stale & incomplete record, missing details like demographic, firmographic or sociographic insights for personalized targeting
Our data cleansing solutions and data enrichment solutions optimize your campaigns with unmatched data accuracy and coverage for precise customer engagement from day one. We help you unlock the value of your data by doing thorough analysis, gap identification, structuring, validation, quality check, and delivering the most accurate records with current information at your fingertips.
Data health check & CRM Data Quality services
Perform automated data audit & diagnostics for uniqueness, accuracy, and completeness Etc.
Data enrichment solutions
Add accurate demographic, firmographic, sociographic, and technographic details for personalization & account-based marketing campaigns, product launches, acquisition, and high profile CXO appointments
Secure cloud-based data connectivity environment
We harness the constant connectivity power of the Cloud to create a safe and connected data cleansing environment. Our Cloud-based data quality management services are completely secure and GDPR compliant.
Usually our work speaks for itself. At times, our delighted customers say a few nice things about our teams & their work.
Matt Godfrey - Director, Lince Salisbury, a leading CPA firm shares his experience of working with Datamatics and how the partnership has helped them scale their business. Watch the video for the complete testimonial.
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"Datamatics has transformed our marketing efforts with their blended lead gen approach. Their multi-touch campaigns with curated content have delivered over 300 BANT qualified leads. The result is a high-quality sales pipeline with tangible business growth and increased revenues."
"We are in a business that changes continuously, where our goalposts keep shifting. In this scenario, our current database became large and complex. That’s when we decided to approach Datamatics Business Solutions and clear up the clutter. We now get more value from our data and are able to take smarter business decisions."
"We generated more than a million records over a decade. Our database had so much unstructured data that we just couldn’t leverage it for the business. Datamatics Business Solutions took very little time to design an intelligent database management system for us. They were happy to make all the customizations that we needed. It was truly a phenomenal achievement!"
"We wanted to make an informed entry into the CINVETS market. Datamatics analyzed our functional areas and process competencies to understand our unique requirement. Thanks to their extensive research and business intelligence solutions, we could successfully enter the market and obtain significant mindshare within 5 months."
"Our product portfolio was not in tune with the growth goals of 2020. We were in search of a partner who could help us reinvent our innovation strategy. Datamatics supported us with market and competitor insights that helped us create a focused product portfolio. We now have a well thought out program to meet our growth objectives."
The Datamatics advantage.
Turning your B2B data into high octane fuel that turbocharges your marketing engine
Million Plus Contacts Built
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