B2B Marketing Intelligence and Planning – All the Numbers You Need To Know
Even in today’s data-driven world, merely having numbers by your side will not do you
Technoloy gaps identification to assessing future potential research areas. This enables businesses to channelize their R&D efforts towards attractive product segments & technologies. Technology or patent white spaces are combined with market assessment based on customers and competition to ensure greater ROI for innovation and R&D investments.
In-depth analysis of historical, current and forecasted technology trends to help businesses identify emerging IP opportunities, risks and plan for potential market opportunities.
Identifying, tracking, and analyzing patent activities and strategies to monitor competition. Benchmarking existing competitor patents to help gauge current technical competitiveness and develop growth strategies.
Even in today’s data-driven world, merely having numbers by your side will not do you
Competitive Intelligence is the process of collecting and analyzing information about your competitors.
Marketing innovation and technology can help business stay ahead of their competitors by leveraging the
In the ever-expanding marketing universe, every now and then, a new phenomenon arises that redefines
Competitive intelligence research (CI research) is the process of gathering, analyzing, and studying the
The textbook definition of competitive market intelligence (CMI) is the process of gathering, analyzing, and
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