Overview.
Business data hygiene determines the level of accuracy and reliability your database has. It is crucial to maintain good data hygiene for successful marketing campaigns. Poor data quality results in erroneous, duplicate and incomplete data. This can severely impact your marketing efforts and also your brand image.
One of our clients, a leading investment bank, faced several issues due to poor data quality. This impacted their business outcomes and customer experience. We successfully addressed the data hygiene challenges by cleansing the database and eliminating duplicate and incomplete data.
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Case Study Highlights:
- 200K+ customer records processed
- Database-wide hygiene check to ensure accuracy
- 100% contact reachability achieved
- Comprehensive customer data coverage
- Achieved 60% reduction in data maintenance cost
Download the case study to understand how our data experts successfully addressed the data quality management issues and created reliable data for better business outcomes and customer experience.
