Overview.
BANT is a sales qualification mechanism that helps sales and marketing teams understand if the prospect is a good-fit target customer based on their budget, ability to buy, need for the product and the required timeline for making the purchase. The BANT lead qualification process helps you understand which prospects have the ability and intention of buying your products. This makes your lead conversion process cost and time-efficient.
One of our clients, a multinational software giant, was keen on generating highly-qualified BANT leads to accelerate their customer acquisition. We successfully helped them increase their audience reach and target customers with high buying propensity.
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Case Study Highlights:
- Increased the reach in North American market
- Improved the process scalability
- Identified & targeted customers with high buying propensity
- Created a healthy pipeline of BANT-qualified leads
- Increased the Marketing ROI by 45%
Download the case study to know more about how we built a scalable model to help the client reach a wider audience, understand customer buying propensity and monitor the campaign performance to generate more BANT-qualified leads.
