Marketing Qualified Leads (MQLs): How to Identify & Generate Them
In its simplest form, a marketing qualified lead is a potential customer who has expressed a certain degree of interest in a company’s product or service.
In its simplest form, a marketing qualified lead is a potential customer who has expressed a certain degree of interest in a company’s product or service.
In the ever-expanding marketing universe, every now and then, a new phenomenon arises that redefines “marketing” as we know it. For a long time, B2B marketers have relied on tried and tested marketing channels such as email marketing, cold calling, social media marketing (in recent times), and Account-Based Marketing (ABM) to target their prospects and drive growth effectively.
Did you know that businesses using content syndication can increase their brand visibility by up to three times?
For most companies today, the issue isn’t a lack of customer data- it’s not having the right data. You need the kind that drives smarter decisions, informs sales conversations, and ultimately boosts revenue.
BANT might sound like just another sales buzzword, but before you roll your eyes, hear us out.
Does content syndication work? It sure does. But without the right metrics, you’ll never know how far your campaigns are going. You need to understand how your content performs, where your audience is engaging, and which channels give you the best results.