Demand Generation Process: Demystifying 6 Common Myths for B2B Marketers
Executing demand-generation campaigns with a flawed strategy is similar to building a house on shaky ground – a recipe for disaster.
Executing demand-generation campaigns with a flawed strategy is similar to building a house on shaky ground – a recipe for disaster.
Every marketing team aims for demand generation for their products and services in the long run.
In the high-stakes world of B2B sales, it’s not just about convincing someone to buy a product; it’s more similar to negotiating a strategic partnership.
While data-driven marketing may sound complex, it is actually quite straightforward once you remove the technical jargon surrounding it.
A Gartner report states that 70% of B2B buyers conduct their own research before reaching out to the sales team.
Demand generation is the art of getting the customers that your business deserves.