Category: Blog

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Account-Based Marketing 2.0: Leveraging Buying Groups for Maximum ROI

In the ever-expanding marketing universe, every now and then, a new phenomenon arises that redefines “marketing” as we know it. For a long time, B2B marketers have relied on tried and tested marketing channels such as email marketing, cold calling, social media marketing (in recent times), and Account-Based Marketing (ABM) to target their prospects and drive growth effectively.

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