How B2B Buyer Intent Data Will Help You Increase Sales
B2B buyer intent data helps sales and marketing teams to optimize their efforts and improve business outcomes.
Category: Blog
The 5 Key Drivers of a Successful ABM Campaign
Account-based marketing has emerged as one of the most effective marketing strategies to target your prospects, with over 60% of modern marketers admitting to be using it. If you’re planning to start your account-based marketing plan, here are few key drivers to get you started.
How to Reduce Your Cost Per Lead (CPL) in B2B Marketing
Cost-per-Lead is one of the most monitored stats in the marketing budget. Every marketeer wants to keep it to a minimum or as low as possible. If that’s what you are after as well, here are few tried and tested ways to reduce your B2B lead generation cost or Cost-per-Lead.
The Importance of Data Enrichment for Business Growth
Data enrichment unlike data cleansing is about making your data a lot more accurate, effective, and updated. It essentially is the process of making your data business-ready by combining it with external or third-party datasets. Learn what makes data enrichment such an important process of modern businesses.
The Importance of High-Quality B2B Data for Organizations
The importance of data quality for B2B organizations goes well beyond just providing accurate data. High-quality data can translate into increased business revenues.Â
Account Profiling – Create an Ideal Customer Profile
Business Account profiling is the most impactful way of gathering insights about the latest market trends and creating ideal customer profile for better business outcomes.