4 Effective ways to boost B2B Sales Cycle and Capture Higher Quality Leads
The B2B sales cycle takes a long time to complete. According to Klipfolio, 75% of B2B sales representatives can close a sale within an average of four months.
Impact of the Right B2B Data Provider on Sales & Marketing Strategies
For as long as we can remember, sales and marketing have always been a people business.
Marketing Efficiency & Marketing Effectiveness: How CMOs can Pivot from Efficiency to Effectiveness
Today, marketing is no longer only about promoting products. CMOs and marketing teams are expected to be more integral in the company’s current & future strategy especially when taken that message to market and helping grow the organization.
B2B Data Services: Expectations vs. Reality
A recent survey by Gartner Inc. found that around 87% of B2B customers expect businesses to be well-informed regarding their personal preferences during a service interaction.
4 Ways of Marketing in a Cookieless World
Often the most efficient marketing strategies turn out to be an irritation for the end users. However mild it is, it still causes some inconvenience to the users.
What is B2B Data Management and Why Should Businesses Prioritize It?
B2B data management is often an overlooked phenomenon when it comes to business planning. We take a closer look at what B2B data management is and why businesses must prioritize it.
