A Comprehensive CCPA Compliance Checklist for Modern Businesses
Internet data privacy laws have taken the world by storm. These laws have been the hottest topic of discussion for the past few years among the business and marketing fraternity.
How AI Powered Solutions are Transforming B2B Organizations
We all interact with Artificial Intelligence (AI) on a daily basis in one way or the other without us even realizing it. Such is the omnipresent usage of AI in modern lifestyles.
Ideal Customer Profile vs Buyer Persona – Know The Difference and Get in Front of Your Customer
“Understand your customers” is the most common brief marketers get in every marketing discussion.
The Importance of Competitive Intelligence for B2B Businesses
Competitive Intelligence refers to the process of gathering, analyzing and using insights collected from research on competitors, customers, markets and other factors that influence business performance.
How B2B Buyer Intent Data Will Help You Increase Sales
B2B buyer intent data helps sales and marketing teams to optimize their efforts and improve business outcomes.
The 5 Key Drivers of a Successful ABM Campaign
Account-based marketing has emerged as one of the most effective marketing strategies to target your prospects, with over 60% of modern marketers admitting to be using it. If you’re planning to start your account-based marketing plan, here are few key drivers to get you started.
