Understanding Buying Group Marketing: The Ultimate Guide
It’s 9 a.m. You’ve just settled into your desk, coffee in hand, ready to make the sales calls to drive your B2B business to new
GTM Strategies for the AI Era: How Business Intelligence is Reshaping Market Approaches
In the fall of 2022, the swift emergence of artificial intelligence (AI) captured widespread attention with the introduction of ChatGPT. Since then, the landscape has
BANT Leads: The Ultimate Guide to Smart Selling
Sales is often described as both an art and a science, requiring precision, intuition, and the ability to adapt to ever-changing buyer behaviors. Among the
How to Identify Micro-Influencers in Buying Groups and Engage with Them
If you’re selling B2B, chances are you’re not talking to just one person—navigating a buying group of four to six individuals. Each voice in this
5 B2B Demand Generation Best Practices in 2023 for the Digital Age: Leveraging Technology for Growth
Demand generation is one of the fundamental aspects of any marketing strategy or, let’s say, any business in general.
Critical Factors to Consider While Selecting a B2B Data Provider
To gather B2B data that is reliable, accurate, actionable and measurable, organizations rely on data providers. It’s important to partner with a vendor that understands your business needs.
