5 Free Tools to Power Up Your Competitive Intelligence Research
Competitive intelligence research (CI research) is the process of gathering, analyzing, and studying the data associated with the market, your competitors, and industry trends.
Competitive intelligence research (CI research) is the process of gathering, analyzing, and studying the data associated with the market, your competitors, and industry trends.
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The textbook definition of competitive market intelligence (CMI) is the process of gathering, analyzing, and interpreting information/insights about your competitors, market trends, or just the overall industry.
Last month, something incredible happened: your company’s marketing efforts went viral, and lead volume shot up by 500%. The office was buzzing with excitement and celebration.
Relying on shaky and unreliable information for critical business decisions is the Achilles’ heel of many organizations struggling with poor data quality and management.