Data is the new black gold of the 21st century. Once a largely untapped resource, it’s now clear that businesses holding the key to extracting and refining this asset are poised for substantial growth. This is especially true in the B2B sphere, where data-driven insights can revolutionize operations and customer relationships.
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Competitive intelligence research (CI research) is the process of gathering, analyzing, and studying the data associated with the market, your competitors, and industry trends.
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The textbook definition of competitive market intelligence (CMI) is the process of gathering, analyzing, and interpreting information/insights about your competitors, market trends, or just the overall industry.
