Rethinking Marketing Strategies: Efficiency & Effectiveness

Over the last decade, CMOs have focused and done very well on marketing efficiency metrics by leveraging MarTech or marketing automation tools. CMOs, along with their marketing teams, are now rethinking their current & future marketing strategy to help the organization grow. This has resulted in a significant shift in...

BPM 4.0: Future of BPM in the Techade

The BPM industry must embrace digital transformation to stay ahead of the curve. With the rapid advancement of new technologies such as blockchain, IoT, ML and AI, organizations are struggling to keep pace. Business processes, operations, and structures must adapt to the change rapidly – to leverage benefits of existing...

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