We are seeking a highly skilled and experienced Senior Content Writer to join our growing marketing team. The ideal candidate will be a creative storyteller with a strong understanding of B2B marketing principles and a proven track record of success in crafting compelling content that resonates with US audiences. This role requires a deep understanding of the US market, its nuances, and the ability to adapt content accordingly.
Requirements
- Develop high-quality, engaging, and informative content across various channels: Blog posts, articles, white papers, case studies, ebooks, website copy, landing page copy, email campaigns, social media posts, presentations, and more.
- Manage social media content strategy and execution: Develop and execute engaging social media campaigns across various platforms (LinkedIn, Twitter, Facebook, etc.). Monitor and analyze social media performance, track key metrics, and adjust strategies accordingly.
- Conduct in-depth research and analysis: Stay abreast of industry trends, competitor activities, and target audience needs. Identify relevant keywords and topics to optimize content for search engines (SEO).
- Collaborate with cross-functional teams: Work closely with marketing, sales and design teams to align content with overall marketing goals and campaigns.
- Ensure brand consistency and adherence to brand guidelines:
- Stay updated on industry best practices and emerging trends in content marketing.
Person specification (competencies)
- Qualifications: Education: Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field. Experience:
- Minimum 9-12 years of professional experience in B2B content marketing.
- Proven experience writing for the US market.
- Hands-on experience with social media marketing strategy and execution.
Please do send in your resumes on
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